Industry and technology

Automotive voice-over

Native voice actors for car manufacturers, dealers and suppliers: brand spots, model launch films, dealer and technician training and in-vehicle prompts. We record in each market’s language and keep model names and technical terms consistent.

Samples on request, read from your own script.

Real human voices

  1. Human

    Real human voices

    Every voice is a professional actor in a booth. No synthetic voices.

  2. Native

    Their first language

    Cast from speakers who grew up with the language your audience speaks.

  3. Directed

    A director on every line

    We listen for meaning, pace and pronunciation in the session, not after it.

Who books it

  • Manufacturers

    Brands with global launches.

  • Dealer networks

    Groups with local advertising and training.

  • Suppliers

    Companies with product training.

  • Mobility services

    Companies with apps and prompts.

What this sector asks of a voice

  • Consistent model names

    Names are said the same in every market.

  • Technical accuracy

    Terms for engineering are checked.

  • A voice that fits the brand

    Premium, sporty or practical.

Typical projects

Launch film1 to 3 minutes
A new model.
Spot15 to 60 seconds
TV, radio and online.
Technician training10 to 40 minutes
Courses on repairs.
In-vehicle promptsMany files
Feedback and alerts.

Example lines

Original lines written for this page, to show the read the director works toward.

  • Launch

    Meet the new Vector. Quieter, quicker, and ready for the road ahead.

    Direction: Confident, low

  • Training

    Disconnect the battery before removing the cover.

    Direction: Precise

  • Prompt

    Lane departure warning is on.

    Direction: Short, clear

How we work

  1. Casting

    We shortlist native voices who suit automotive audiences and agree tone, pace and pronunciation with you first.

  2. Direction

    A director runs the session against your brief: meaning, pace and every agreed pronunciation. You can listen in remotely.

  3. Delivery

    Files checked word by word against the script and delivered in the format and naming you specify.

Automotive voice-over questions

Can model names be said the same in all languages?

We set a pronunciation guide.

Do you record in-vehicle prompts?

Yes, as modular files.

Can dealers have local spots?

Yes.

How do you handle technical terms?

We agree a glossary.

Tell us about your automotive project

Four questions. A draft script or a word count is enough; you get a written quote before anything is recorded.

Tell us about your project

Get a quote