American voice over talent

Most briefs that ask for an American voice mean General American, the broadly neutral accent used in national advertising and corporate media. It is the safe default and often the right one. But the United States is not accent-neutral, and there are cases where a regional voice does far more work.

A brand rooted in Texas, a campaign running only in the Southeast, a documentary about the Midwest: in each case a regional voice signals belonging in a way a neutral read cannot. We cast for the audience rather than for the flag.

Regional casting we handle

General American, the national broadcast standard
Southern, from soft Virginia to broad Texas
New York and the Northeast
Midwestern and Great Lakes
West Coast and Pacific Northwest
US Spanish and bilingual talent for Hispanic market work

The US Spanish market

Around one in five people in the United States speaks Spanish at home, and reaching them well is a casting decision rather than a translation decision. Neutral Latin American Spanish works for national campaigns. Regional Mexican, Caribbean or Central American Spanish works better for specific markets. We advise on which fits your audience.

How sessions work

Our US talent record in broadcast-standard studios, whether professional facilities or properly treated private studios, and we direct remotely so you can attend a session from anywhere. Time zones are managed on our side: you brief in your working hours and we schedule against the talent's.

Union and non-union

Some US projects require union talent, most do not. We work with both and will tell you which applies to your project and what it means for cost and usage, before you commit.

What you get

Demos from shortlisted US voices read to your script
A fixed quote covering recording, direction and usage
Broadcast-standard audio in your required format
The same talent held for future work

Send the script and the brief for demos within 24 hours.

USA Voiceovers