What television voice over involves

Television is the inverse of radio. The picture carries the story and the voice fills what the picture cannot say: the offer, the proposition, the legal line, the brand sign-off. The most common mistake is a read with too much energy, competing with the visuals instead of supporting them.

Much television voice work is also very short. A 30-second spot might contain twelve words of voice over across two moments, plus a rapid legal tag. Those twelve words carry a lot, and there is no room to warm up into them.

What we cover

National and regional television commercials
Direct response and retail spots
Legal and regulatory tags
Sponsorship idents and bumpers
Connected TV and broadcaster VOD

Recording to picture

We record against your cut so every line lands on the right frame. Where a line will not fit its gap, we say so before the session rather than delivering audio your editor has to fight. For legal tags with a fixed word count and a fixed duration, we cast talent who can deliver at speed and stay intelligible, which is a genuine specialism.

Broadcast loudness compliance

Television advertising is subject to loudness regulation, and non-compliant audio is rejected by the broadcaster. We master to the standard for your territory and supply the spot ready to traffic, with the documentation the broadcaster expects.

Usage rights

Broadcast usage is priced separately from the recording and varies by term, territory and media. We quote it upfront as part of the fixed price so there is no surprise when the campaign is booked, and we manage renewals if the flight extends.

Multi-market campaigns

Running the same film in several countries means new voice in each market, adapted rather than translated, cast to sound native and recorded to the same picture timings. We handle the whole set as one project so the brand sounds consistent everywhere.

Send the cut and the script for demos and a fixed quote.

Television Ad Voiceovers