What radio advertising voice over involves

Radio is the only advertising medium with no visual support at all. Everything the listener understands about your brand comes through the voice, the writing and the sound design. There is nowhere to hide a weak casting decision.

Listeners are also usually doing something else: driving, working, cooking. The read has to cut through divided attention without shouting, which is a specific skill and the reason the hard-sell radio style persists even though most people dislike it. Done well, a conversational read outperforms it.

What we cover

National and local radio spots
Streaming audio and music platform ads
Sponsorship idents and billboards
Retail and promotional tags
Multi-market campaign versions

Timing to the second

Radio slots are sold in fixed durations, typically 20, 30 or 40 seconds depending on the market, and stations reject anything that overruns. We check the script against the slot before recording and tell you if it is long, because a script trimmed by eight words always sounds better than the same script read eight percent faster.

Tags and regional versions

Most radio campaigns need variants: different store locations, different offers, different end dates. We record all tags in one session against a single base spot, so the tag always matches the body and you are not paying for repeat bookings across a campaign.

Station delivery specifications

Different broadcasters require different formats and loudness targets, and a spot that does not meet them is bounced back. Tell us where it is airing and we deliver in the format that station accepts, mastered to their loudness requirement, ready to traffic.

Production beyond the voice

If you need the finished spot rather than a dry voice track, we handle music licensing, sound design and the mix, and deliver a broadcast-ready master.

Send the script and the stations for a fixed quote.

Radio Ad Voiceovers