Explainer Voiceovers

What explainer voice over involves

An explainer has 60 to 120 seconds to take someone from not understanding your product to wanting it. The visuals do a lot, but the voice sets the pace of comprehension. Rush it and the viewer loses the thread, slow it down and they leave.

The best explainer reads sound conversational rather than presentational. The register is a knowledgeable colleague explaining something across a desk, not a narrator. That sounds easy and is not: it takes talent who can hold energy while sounding relaxed.

Where explainer voice over is used

• SaaS and app product videos
• Homepage and landing page hero videos
• Feature launches and release notes
• Fundraising and pitch videos
• Onboarding and in-product walkthroughs

Timing to picture

Most explainer projects arrive in one of two states. Either the animation exists and the voice has to fit it exactly, or the voice is recorded first and the animation is built to it. Both work, but they need different handling.

If you have a cut, send it and we record to picture, matching each line to its scene. If you are animating from the audio, we deliver a clean scratch-free master with marked section boundaries so your animator has clear anchor points. Tell us which situation you are in when you send the script.

Script length and the 150-word rule

A comfortable explainer read runs around 150 words per minute. Scripts routinely arrive at 220 words for a 60-second slot, which forces a rushed delivery that undermines the whole video. We flag this before recording and suggest cuts, since trimming the script is always better than speeding up the read.

What you get

• Demos from shortlisted voices read to your actual script
• Audio timed to your cut, or clean segments for animation
• A word count and timing check before recording
• Alternate takes on key lines
• Native voices in every market you are launching in

Send the script and the cut if you have one. Demos and a fixed quote come back within 24 hours.