Video Editing

What video editing covers here

Two kinds of work. Assembling a film from footage, and reworking a film that already exists into the many versions a modern campaign actually requires.

The second is where most of the demand sits. A single hero film ends up as a 60, a 30, a 15 and a 6, in landscape, square and vertical, with different end cards per market and different legal text per territory. That is dozens of exports, and doing them by hand without a system produces inconsistency.

What we produce

• Cut-downs at every duration your media plan needs
• Aspect ratio versions for feed, story and landscape placements
• Platform-specific exports with correct codecs and specifications
• Localised versions with new audio and on-screen text
• Subtitle burn-in where the placement requires it
• End card, legal and offer variants

Editing for the sound-off feed

A film cut for a screen where the audio plays does not work in a muted feed. Pacing, text placement and the moment the product appears all need rethinking rather than simply cropping the frame. We re-edit for the placement instead of exporting the same cut at a different size.

Cutting for other languages

When the voice track changes language the timing changes with it, so the edit frequently has to flex. We adjust shot durations to fit the new audio rather than forcing the audio to fit the old edit, which is what makes localised versions feel native instead of dubbed.

Send the master or the project files and the versions you need.