Hindi Voiceovers

Hindi voice over, and how much English to leave in

The Hindi your audience actually hears in advertising is rarely the Hindi of a textbook. Urban commercial Hindi mixes in English freely, for product terms, technology and whole phrases, and a script translated into formal, Sanskrit-heavy Hindi can sound like a government notice or a news bulletin.

That does not mean more English is always better. Rural and older audiences, public information and some categories expect fuller Hindi. The right mix depends on who is listening and where, and it is the single decision that most changes how a Hindi script lands. We make it explicitly with you, rather than leaving it to a translator's instinct.

Aap, tum and tu

Hindi has three levels of "you". Aap is respectful and is the safe default for brands, services and anything addressed to adults. Tum is familiar and friendly and appears in youth-focused advertising. Tu is intimate or blunt and is rarely right for a brand voice. The level changes verb forms throughout, so it is set before translation is finished.

Accent and region

Hindi is spoken across a very large area with noticeable regional colour. For national work we cast a neutral, standard delivery that reads as pan-Indian. Where the campaign is regional, or where the audience is in a state whose first language is not Hindi, tell us: in many markets the better answer is a separate version in the local language rather than Hindi at all.

Script and names

Hindi is written in Devanagari, and English brand and product names are either kept in Latin script or transliterated. Either way, the pronunciation is agreed before the session so the actor is not making it up.

Where Hindi voice over is used

• Commercial voice over for TV, radio and online
• Online ad voice over for social and video platforms
• Corporate voice over and elearning voice over
• Explainer voice over for fintech, apps and onboarding
• IVR voice over and telephone voice over
• Dubbing and subtitling

What you get

• Custom demos from native Hindi voices, read to your script
• An agreed Hindi-English balance for your audience
• Form of address set and held across the campaign
• A native reviewer checking the delivered audio
• A fixed quote covering recording, direction, editing and usage

Send the script and the target duration. Demos and a fixed quote usually within 24 hours, or see how hiring works.