Get a quote

Advertising

Political ad voice-over

Native voice actors for campaign spots on TV, radio and online, cast for the candidate’s message and directed to the exact length of the slot. The required disclaimer is recorded with the same care as the message.

Tell us about your project

Samples on request, read from your own script.

Real human voices

  1. Human

    Real human voices

    Every voice is a professional actor in a booth. No synthetic voices.

  2. Native

    Their first language

    Cast from speakers who grew up with the language your audience speaks.

  3. Directed

    A director on every line

    We listen for meaning, pace and pronunciation in the session, not after it.

Who it’s for

  • Campaign teams

    Teams producing spots for a candidate, a party or a ballot measure on a short timetable.

  • Agencies

    Agencies handling media for several campaigns who need consistent delivery.

  • Advocacy groups

    Groups running issue ads and public-information campaigns.

  • Public institutions

    Bodies informing voters about when and how to vote.

Formats and lengths

The pieces of a campaign that are recorded as separate files.

Candidate-endorsement spot30 or 60 seconds
A confident, measured read of an approved script, timed to the broadcast slot.
Issue ad15 to 60 seconds
A direct read that carries one argument and ends on a clear action.
Disclaimer tagA few seconds
The required spoken line, recorded as a separate file so it can be swapped between versions.
Voting informationShort
Clear dates, places and steps for voters, read neutrally.

Script examples by format

Three lines, three different reads. This is the brief our director works from.

  • Issue ad

    Every family on this street pays for repairs the city promised years ago. On the third of May, ask who will finally fix them.

    Direction: Firm, calm, no shouting

  • Voting information

    Polling places open at seven in the morning and close at eight in the evening. Bring a form of identification.

    Direction: Neutral, clear, unhurried

  • Disclaimer

    Paid for by the committee to elect the candidate.

    Direction: Neutral, quick, intelligible

Available languages

Native voices in 100+ languages. These have their own page; ask for any other.

How we work

  1. Casting

    We shortlist voices that fit the tone of the campaign and avoid sounding like a previous candidate or party.

  2. Direction

    A director runs the session against your brief: meaning, pace and every agreed pronunciation. You can listen in remotely.

  3. Delivery

    Files timed to the slot, with the disclaimer as its own file and alternative reads for A/B testing.

Political ad voice-over questions

Do you record the legal disclaimer?

Yes, as its own file, so it can be placed or swapped without re-recording the message. You supply the exact wording your jurisdiction requires.

Can you give me alternative takes for testing?

Yes. We record two or three reads of key lines so your team can test them.

How fast can a spot be delivered?

We agree the delivery date in the quote. Tell us the broadcast date when you ask.

Can you cast a voice in a regional accent?

Yes. Name the district or region and we shortlist voices that sound local.

Related project types

Tell us about your political ad project

Four questions. A draft script or a word count is enough; you get a written quote before anything is recorded.

Tell us about your project

Get a quote