Get a quote

Advertising

Radio station imaging voice-over

Native voice actors for station IDs, sweepers, promos and show intros, recorded to match the energy and identity of your station. Short elements are delivered as separate files and sets, ready for your playout system.

Tell us about your project

Samples on request, read from your own script.

Real human voices

  1. Human

    Real human voices

    Every voice is a professional actor in a booth. No synthetic voices.

  2. Native

    Their first language

    Cast from speakers who grew up with the language your audience speaks.

  3. Directed

    A director on every line

    We listen for meaning, pace and pronunciation in the session, not after it.

Who it’s for

  • Radio stations

    Commercial, public and community stations refreshing their sound.

  • Networks

    Groups needing one imaging voice across several stations or languages.

  • Producers and agencies

    Teams building imaging packages for stations as a service.

  • Podcast networks

    Audio brands that borrow the language of radio imaging.

Formats and lengths

The short elements a station needs, recorded as sets.

Station ID3 to 8 seconds
The brand line, said with the same energy every time.
Sweeper5 to 15 seconds
A short link between songs that carries attitude.
Promo20 to 60 seconds
A programme or event trailer with more text and a clear call to listen.
Show intro and outroShort
Identity for a presenter-led programme.

Script examples by format

Three lines, three different reads. This is the brief our director works from.

  • Station ID

    Ninety-eight point three, the sound of the city.

    Direction: Confident, warm, a little cheeky

  • Sweeper

    More music, fewer breaks, all day long.

    Direction: Fast, upbeat

  • Promo

    This Saturday night, the live session returns. Two hours, one stage, and the songs you asked for.

    Direction: Excited but trustworthy

Available languages

Native voices in 100+ languages. These have their own page; ask for any other.

How we work

  1. Casting

    We shortlist voices that sit well with your music and format, and send an audition on your own station line.

  2. Direction

    A director runs the session against your brief: meaning, pace and every agreed pronunciation. You can listen in remotely.

  3. Delivery

    Dry vocal files in the length of each element, named to your playout schedule, with alternate takes of key lines.

Radio station imaging voice-over questions

Do you deliver dry vocals?

Yes. Dry takes of each element, so your producer can add music and effects.

Can the same voice cover several stations?

Yes, or we can cast a distinct voice for each. Tell us the formats.

How many versions of a line do you record?

We usually record several reads of key lines so you can choose the energy.

Can you record in other languages?

Yes. Each language gets a native voice, matched in energy.

Related project types

Tell us about your radio station imaging project

Four questions. A draft script or a word count is enough; you get a written quote before anything is recorded.

Tell us about your project

Get a quote